So you have your business plans all laid out and you’re ready to start working and building it but you are missing the most vital part of your LAN Center business- your business branding. Your brand will make or break your entire business so it is important that you spend time creating and developing a brand that will speak volumes of your business and your core values. Here are 5 ways to help you create the best branding for your LAN Center business.
1. Determine Your Unique Selling Proposition (USP)
What makes your business unique?
What do you offer that others don’t?
Why should customers choose you over the others?
These are just few of the questions that you should answer in finding your USP. Maybe your LAN center offers free drinks for gamers who reaches x amount of hours. Or it could be that you have the most extensive game collection in your area. Use these to build your strengths and be sure to call it out on your business’ branding.
2. Give Your Business a Good Name
Once you have identified your USP and targeted your customers, it’s time to think about your business name. To help you come up with a good business name, follow these steps:
- Get the names of your competitors and try to think why they have chosen the name. This way you’ll have an idea on how to name yours.
- Research online. Although your business is locally situated, it would benefit you to see what other LAN centers have done.
- Write down your business name ideas and see how others would react to the name. It must be enticing, related and fun (because you are selling something FUN, right?)
3. Make Your Tagline Snappy
Most marketing professionals advise business startups to keep taglines between six to eight words. Keep it snappy, emotional and related to your business. Most of all a successful tagline is something your customers will recall easily. It has to have that last-line-syndrome (as oppose to last-song-syndrome) that will keep your customers thinking about you for a long time.
4. Develop Your Business Logo
Your business logo is your main identifying icon or mark. Your customers will easily identify your brand with a well designed logo. Your logo will tell your customers you’re a serious businessman offering a solid and legit business.
5. Integrate Every Design
When you’re done choosing and creating your design elements and crafting your tagline, blend everything together and create a unique branding for your business. Make pieces of your brand and put in key areas that will help promote your business such as business cards, business sign boards, flyers, stickers and of course your computer skins.
Be consistent in using your business brand and unify all of your marketing promotions. Make sure your customers can identify your logo and other elements of branding. Most of all stay true to your unique value proposition and keep improving and upgrading your business.
Mike Ziarko is the guy behind Smartlaunch, the world’s fastest growing internet café and LAN center software company in the world. Their software is the preferred choice for gamers, and is used in over 120 countries. Visit their website and start a no-obligation free trial today.